Hi, I'm Hassan Shahbaz

UI UX Designer – Developer


I have almost 15 years of experience as a highly skilled UI/UX Designer and Developer who can combine creativity with usability to create top-notch online web and mobile applications. My experience ranges from branding and print layout to web design, frontend programming, and the UX process.

I’ve led the design and development of a variety of projects, including public-facing websites, mobile apps, and internal applications, and I’m skilled at coming up with new and strategic concepts for integrated digital solutions.

I have extensive experience with WordPress development, including the creation of WooCommerce online stores, restaurants, the integration of coupons, offers, discounts, and combos, and the use of major page builders.

I am able to design functional and visually appealing websites and mobile applications that correspond with the goals and objectives of my clients by combining my experience with marketing strategy.

Hassan Shahbaz

Your business needs a digital evolution

Are you looking to create a visually appealing and highly effective website or mobile application that aligns with your business goals? Contact me today to learn how I can help you achieve your digital transformation goals and generate more leads.


Where I Work


Design & Development Manager

Hulexo Technologies, Abu Dhabi, UAE
05/2020 to Onward
  • Conceptualizing the mobile apps and website design process.
  • Leading the design & development team.
  • Interactive prototyping, user flows to solve complex functionality.
  • Achieving project goals within the specified timelines.
  • Generate periodic project status reports with detail process & tasks.


UX Design Consultant (Contract)

DigiSkills, Govt of Pakistan
11/2017 to 06/2018
  • Translate concepts into user flows, wireframes, mockups & prototypes.
  • Make strategic design & user-experience decisions.
  • Present & explain design strategies to high govt officials.
  • Lead the development team & officials on design strategies


Lead UI UX Designer

VIP Software Corp., Lahore, Pakistan
05/2017 to 04/2020
  • Lead the design team’s process planning, prioritizing and scheduling.
  • Translate insights into user flows, wireframes and visual designs.
  • Create personas and workflows for user stories.
  • Work with developers to execute designs into code.
  • Produced marketing assets for company events and promotions.


Creative Lead

Unique Soft LLC, Abu Dhabi, UAE
06/2016 to 04/2017
  • Develop design specifications, wireframes & define workflow.
  • Interact with clients to collect and verify requirements.
  • Scheduling and tracking under development projects.
  • Work with designers & developers to process development.


Graphic & UI Designer

Dubai Smart Gov, Dubai, UAE
06/2015 to 05/2016
  • Sketching raw ideas, graphic design & illustrations.
  • Design mobile apps assets to support ux design team.


Sr. UI Designer

FutureNow Technologies, Lahore, Pakistan
07/2011 to 06/2015
  • Web strategy, planning & design for websites & mobile apps.
  • Responsive HTML5/CSS3 Js conversion from psd designs.
  • WordPress, Joomla & Open Cart (Design, Development, Installation).
  • W3C validation, Cross browser solutions.
  • Presentations, Product photography, Print material.


Web & Graphic Designer

Web Souls, Lahore, Pakistan
09/2008 to 06/2011
  • DotNuke, Joomla & WordPress theme design & development.
  • Frontend development, W3C validation, Cross browser solutions.
  • Graphic designing for halftone & line work (CMYK).
  • Graphic Designing for web & printing.
  • Web design & frontend development

What I Do

UX Design

I am a UX designer with proven experience of building consumer-facing web products and SaaS platforms at scale. I make strategy and lead creative teams to build a strong foundation for long-term product success.

Visual & UI Design

As a UI designer, I possess a combination of creativity, expertise, and meticulousness with a strong proficiency in Adobe Creative Suite & Figma. My area of expertise lies in producing flawlessly precise visuals. I have extensive design experience spanning from consumer to enterprise domains, encompassing various endpoints such as desktop, web applications, and mobile products.

Branding Design

As a brand designer, I possess exceptional creativity and expertise in redesigning brands, adept at transforming client concepts into reality. My extensive experience lies in creating inventive and uncomplicated branding strategies that enhance brand recognition, customer involvement, and revenue.

Frontend Development

As a Front-end Developer with versatility, I specialize in developing and overseeing intricate websites and dashboard applications. My expertise lies in utilizing HTML5, CSS3, SCSS, Tailwind CSS, and JavaScript to construct responsive websites, mobile applications, analytical dashboards, and interactive functionalities that promote business expansion and enhance user experience.

Wordpress Development

I have vast experience creating customised WordPress themes, plugins, and widgets, as well as using popular page builders such as Elementor, Divi, Avada, and WPBakery. Another field in which I have extensive experience is the design and development of WooCommerce-based e-commerce platforms, particularly for restaurants and multi-product stores. This includes integrating several payment channels and implementing various advertising strategies for restaurants and online retailers such as coupons, offers, discounts, and combos.

Furthermore, I have extensive experience installing WordPress on live servers while prioritising increased security and SEO methods. I am knowledgeable about the most effective ways for optimising websites and ensuring that web pages are ready for search engine indexing and ranking.


Certificates & Awards

Certification in User Experience Design – 2016

Guidelines & Principals for User Experience Design

Appreciation Certificate – Dubai Smart Gov. UAE – 2015

Awarded certificate of appreciation as creative contributor in Dubai Now project.

Certification in Web Application Developer (EVS Lahore) 2008

HTML, CSS, Web 2.0, PHP, MySQL, Java scripting, Cross browser solutions

Certification in Graphic Designing – 2003

CorelDraw, Adobe Photoshop, ACDSee, Print Artist, FotoFilter, Swish, Flash, Gif animator

Diploma in Office Managements – 2000

Windows, MS Office, Inpage, Internet, Adobe Acrobat Reader

Education I Have

Masters in Computer Science – 2004

University of Punjab, Lahore


Languages I know





Skills I experienced in

  • Developing web strategies and plans that align with business objectives.
  • Designing complex dashboards to support specific business needs.
  • Creating user experience design solutions that enhance customer satisfaction and achieve business goals.
  • Skilled in wireframing and prototyping to bring ideas to life and test concepts.
  • Expertise in visual communication and user interface design to create intuitive and visually appealing interfaces.
  • Building corporate identity and branding to promote brand recognition and reputation.
  • Developing effective business presentations to communicate ideas and data to diverse audiences.
  • Experience in working with WordPress, Joomla, and ecommerce platforms to create and manage web content and online stores.

What I Created

elite medical union
Elite Medical Union (EMU)
Elite Medical Union are the supplier of medical supplies and surgical equipment in the Kingdom of Saudi Arabia. They offer high-quality products, produced as per international standards, from various countries around the globe.
E Educational Institute
E Educational Institute is the information technology learning center, they are offering latest skill learnings in their campus in different cities of Pakistan.
Matter Nutrition is a web portal for finding the perfect healthy & personalized meal plans that'll suit your lifestyle.
bok bok grilled
Bok Bok Grilled Chicken
Bok Bok Grilled Chicken is UAE based online food website, which offer take away or onsite ordering through website.
Battmobile app screens
Battmobile Mobile Apps
With Battmobile Mobile App available for Android and iOS devices, customer can signup and login using the easiest OTP-based system and book their car service instantly.
Wajabat is a one stop healthy meal plan shop in the UAE delivering a wide variety of freshly prepared and personalized meal plans that'll suit every lifestyle from keto, vegan, keto-vegan, slim down, and muscle building meals.
Design a great project which offers one million Pakistanis the opportunity to gain marketable digital skills that can transform them into successful freelancers, employees and entrepreneurs.
Enthos Talent
Battmobile, UAE’s most trusted and highly-rated onsite car care and maintenance services provider..
nixon security
Nixon Security Services Ltd.
Nixon security services LTD United Kingdom based company who are offering security services to their vendors.

Get In Touch

Are you in search of a UI/UX Designer? Whether you are planning to digitize your business or need assistance in rebranding your online application or website, I am here to help. I am available for freelance projects, remote work or even if you just want to discuss design, feel free to contact me.